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Psychology of Colour




  • Can make you feel full of energy, confident and full of ambition however you may also appear as aggressive, domineering and impatient.
  • Wear red when you want to be recognised or to catch someone’s eye.



  • You’ll appear affectionate, sympathetic and understanding but you may also appear under confident and dependent.
  • Pink is a great colour to wear when you want to soften an austere business look or when you are caring for someone.



  • Blue induces a sense of calm and will make you appear peaceful, trustworthy, and perceptive. You may also appear as over-sensitive, conservative and predictable
  • Wear deep blues when you want to project authority, and opt for lighter blues when giving a presentation.



  • You’ll appear to be nurturing, dependable, and relaxed but green also has negative attributes of being risk averse, predictable, and boring.
  • Wear green when you are over-stressed or overtired, it produces restorative results and helps you to relax.



  • Can make you feel enthusiastic, energetic, uninhibited and fun-loving.
  • Can make you appear superficial, common and faddist.
  • Great colour to show off your creativity and confidence at parties or other social events.



  • Shows that you are creative and in control, however you may appear a bit bossy and impractical.
  • Wear this colour in business situations when you need to project confidence and individuality.


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